About
Social Marketing Labs builds web and apps, SEO, and paid ads for franchisors, franchisees and multi-unit operators, and the consultants who introduce them. Then we teach the team to run it.
I would rather your team fire us on purpose than keep us because nobody else has the login.
If you have been around franchise marketing for a while, you have seen the rotation. A new agency. A new CMO. A new course with a new set of worksheets. The founder is hopeful for a month. Then a location goes quiet, the ads person blames the landing page, the web person blames the offer, and the only one who can get both of them on a call is the person whose name is on the franchise agreement.
I started Social Marketing Labs because I was tired of being hired into that gap. Lending you a team feels productive. It also means the history of what worked lives in our heads and our logins. The day we are busy, or you are done with us, the brand is back where it started, and you are the connector again.
The other way is slower to explain and better to own. We build the growth machine inside your NowStack account. You already pay for that subscription, or you will, because it is yours and not a line item I resell. We guide the strategy across the site, the search program, and the ads. We train your people on the weekly cadence until they can run Monday without us in the room.
I am not going to hand you a number of clients, a percentage lift, or a promise about how fast a location ranks. If I do not have a figure I can stand behind, it does not go on this page. What I will tell you is the shape of the work, and whether we should do it together. That is what the survey is for. We take five brands at a time because the training does not survive a crowded roster.
If you are a consultant, there is a partner path. When a brand you introduce signs, you earn a flat referral fee. You can also apply as a client if you operate a brand yourself. Say which one you mean.
Social Marketing Labs and NowStack share a founder. SML uses NowStack to deliver client work. I do not license NowStack to clients, and I do not claim Social Marketing Labs owns it.
The site, the ad accounts, and the NowStack subscription are yours. We work inside them. We do not become the only key.
Strategy is our job at the start. The weekly run is your team's job by the end. We stay until that is true, and not longer than you need.
Five brands at a time. If we cannot train your team, we should not take the work.
