Social Marketing Labs
Social Marketing LabsFranchise growth, in your accounts
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Social Marketing Labs

Social Marketing Labs

Franchise growth, built in your own NowStack account.

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Five brands at a time. The survey tells both of us.

Social Marketing Labs and NowStack share a founder. SML uses NowStack to deliver client work.

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Web and app development

The site and the tool your locations can actually run.

A new location should not wait on an agency ticket to change its hours. The page, the booking path, and the tool your operators open on Monday have to live where your team can change them.

You have probably paid for a website that looks finished and still cannot survive a new unit. The franchisee sends a screenshot. You forward it. The hours stay wrong. The offer on the page is the one from last spring, because the only person who can publish is not in your company.

Franchise growth needs the web and the internal tool to be the same system. A franchisor needs one pattern every location can run. A multi-unit operator needs the pages and the logins for the units they actually own. A consultant needs to be able to point at a machine, not a slide.

We build that inside your own NowStack account. We guide the structure, the tracking, and the handoff from the page into the follow-up. Then we train the person on your team who will ship the next location without calling us to ask permission.

What we build

  • The location pattern

    One site system a new unit can inherit: the offer, the city, the path to a conversation, and the tracking that tells you whether that unit is quiet.

  • The operator tool

    The app or internal screen your people already wish they had. Not a demo. The thing they open to see who asked, who booked, and what is stuck.

  • The handoff

    Forms, calls, and chats land in your NowStack account, in a cadence your team has practiced. The website is not a brochure sitting next to a login nobody uses.

AI automation

The repetitive work is automated. The judgment stays with your team.

AI drafts the next location page from facts your brand already owns: the offer, the city, the hours, the proof you are willing to publish. It does not invent a result.

Before a page goes live, an automated check looks for the missing piece: no offer, no city, no way to respond. A person on your team still approves it.

The drafts, the checks, and the publish step sit in your NowStack account. When we are done training your team, they run that loop. We do not keep the keys as the price of the relationship.

Social Marketing Labs and NowStack share a founder. SML uses NowStack to deliver client work.

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