You have turned ads on, turned them off, and hired someone who promised the leads would even out. They did not. One location is flooded. Another is quiet. The person who can see both numbers, and who has to tell a franchisee why, is you.
Paid ads in a franchise only work when the offer, the page, and the follow-up are the same motion. A media buyer who cannot see the page, and a web person who never sees the search terms, hand you the job of standing between them.
We build the campaigns in ad accounts your brand owns, and we connect them to the pages and the follow-up inside your NowStack account. If you plan to grow what you spend, that is a strategy call. If you do not, and you will follow a playbook on a weekly cadence with the decision-maker on the calls, we scope a fixed piece of work instead of pretending ads are the next step.
The ad accounts, the pixels, and the conversion events sit with the brand. We are in them with you. We are not the only people who can log in.
The campaign structure matches how the brand actually sells. Locations are not forty unrelated experiments that you have to reconcile by hand.
What spent, what came back as a conversation, what to leave alone until next week. The point of the report is that your team can act on it.
AI automation
AI drafts the next round of variations from the offer you already approved. It does not get to invent a claim, a discount, or a result.
It watches for the quiet failure: a location with spend and no conversation, a page that stopped matching the ad, a budget that drifted.
The alerts and the drafts show up in your NowStack account, where the same people who run search and the site can see them. We coach that meeting until they do not need us in it.
Social Marketing Labs and NowStack share a founder. SML uses NowStack to deliver client work.
