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Social Marketing Labs

Social Marketing Labs

Franchise growth, built in your own NowStack account.

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Five brands at a time. The survey tells both of us.

Social Marketing Labs and NowStack share a founder. SML uses NowStack to deliver client work.

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SEO

One search program. Every location can run it.

Search falls apart in a franchise when each city is a fresh strategy that still has to be explained by you. The brand needs one program. The locations need to be able to carry it.

You have bought the local SEO package. Someone built citations. Someone else wrote a blog post the location never claimed. The map listing is missing a service you have sold for two years, and the person who notices is you, on a Sunday.

The work is not mysterious. The pages have to match the offer. The location has to be real. The questions people type have to be answered by the brand, not by a writer who has never stood in the unit. What fails is the handoff. No single hire holds search, the website, and the ads in one head, so the connector becomes you.

We install the program in your NowStack account: the topics, the location pattern, the checklist a new unit follows, and the review of what is actually getting found. Then we sit with your team until they can run the week without us narrating it.

What we build

  • The brand program

    The offers, the proof you can stand behind, and the questions a buyer asks before they talk to a location. Written so a new unit is not starting from a blank page.

  • The location layer

    Each unit shows up as itself: the city, the services, the hours, the page someone can act on. Same system. Local facts.

  • The weekly cadence

    A short list your team can finish. What to publish, what to fix, what to ignore. Search compounds when the week happens without you chairing it.

AI automation

The repetitive work is automated. The judgment stays with your team.

AI prepares the brief: the question, the location facts, a draft in the brand's voice. Your team edits. Nothing publishes because a model felt confident.

It flags the page that forgot the city, the offer, or the path to a conversation, and the listing that drifted from the site.

Those drafts and flags live in your NowStack account, next to the rest of the growth machine. You hold the subscription. We teach the cadence.

Social Marketing Labs and NowStack share a founder. SML uses NowStack to deliver client work.

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